5 W's Abstraction
Design Goal
Investigate how letterforms interact with one another
as shapes to create a form. This personal project offers an opportunity
to explore text as a shape with abstraction processes using the 5 W's (who, what, where, why, and when)
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Personal Project
​Typographic Exploration
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Spring 2022
Beyond Language
This project investigates the interaction between letterforms and their spatial relationships, exploring how typography can transcend its traditional role of conveying language.​
Refining Interactions
Using a process of abstraction and trial and error, I focus on the interplay between letters to form a cohesive design. The key challenge was achieving the precise interaction of letters to create the striking visual of the "w."
Abstracting through Space
Modularly fitting the letters, I abstract them by carefully manipulating positive and negative space. The interplay between the solid forms
of the letters and the empty spaces around them create a dynamic tension, allowing the typographic elements to evolve into an expressive, unified mark.
Warmth and Harmony
The colors are warm and earthy, evoking comfort.​ This rich palette contrasts with the rigid geometric forms, softening their sharpness
and adding visual harmony. The colors balance the design, offering
a welcoming and grounded aesthetic to the work.
Blurring Boundaries
This exploration was a fun opportunity to engage with letterforms expressively. Through this design process, the boundaries between legibility and abstraction blurred, highlighting the aesthetic potential of letterforms as both graphic and conceptual elements.