CONTROL Art Exhibition

Design Iterations and Process

This poster design captures the dynamic energy of the Bachelor of Master of Fine Arts (MFA) art students’ exhibition. The show featured artists building upon each other’s works week after week, so the artwork evolved with each new iteration.

The first poster represents the transfer of ‘control’ from one artist to another by shifting the word ‘control’—moving the ‘con’ over to the ‘trol.’ This visual symbolizes an artist relinquishing ownership of their work. With three cohorts in the program, I included three lines in the left corner to represent the three graduating classes.

The second poster reflects the deconstruction of the original artwork, with fragmented letters signifying the breakdown of control from the initial creation to its first transformation by the next artist.

In the third poster, the letters "MFA" are repeated three times, with the yellow MFA crossed out to symbolize the coming together of all three cohorts for the final exhibition. Once again, I used a line connecting each graduate’s name to the next, reinforcing the theme of passing control from one artist to the next.

Ultimately, the first poster was selected by the department and used for marketing and promotions.