Ridenbaugh Gallery
Design Goal
Develop an identity for the University of Idaho College
of Art and Architecture's student gallery. The new Ridenbaugh
logo should reflect architectural history while staying true to the
University of Idaho's branding.
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Client
University of Idaho College of Art and Architecture
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Team
Jill Kyong, Halle Gilbert, Alex Cochran, Ava Rummler, Ciara Parkhurst
To the Drawing Board
The ideation team produced over 100 thumbnail sketches
and logo concepts for the Ridenbaugh Gallery.
Ideation
After conducting several focus groups, we refined the design to align more closely with the architectural imagery we aimed to capture.​​
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Defining Goals
- Ridenbaugh Exterior
- Simplified Shapes
- University Branding
- Architecture Inspired
Brand Identity
As a University of Idaho facility, the Ridenbaugh Gallery must align
with the university's identity. Pride Gold and the Public Sans Typeface reinforce the connection to the school.
By incorporating these brand elements, the Ridenbaugh logo gains its own authority within the university.
Final Logo
Our creative process culminated in the final logo: a tribute to the iconic windows at the entrance of the Ridenbaugh. Designed to honor the building's architecture, the logo emphasizes the fundamental geometric shapes that define its structure.
Arches that Tell a Story
The arches reference the windows and are designed to frame photos and graphics for publications.
As the official student gallery, "telling stories through the window" makes the identity feel truly student-driven.
Recognition at the Gallery Entrance
The Ridenbaugh logo is strategically placed at the gallery entrance to provide clear branding and enhance visual recognition of the space.
This prominent positioning ensures that visitors immediately associate the gallery with the University of Idaho's identity, creating a cohesive
and welcoming first impression.