Moscow Education Foundation
Strategic Communications Campaign
Design Goal
Designed a Strategic Communications Campaign Report based on content developed by students in a Public Relations capstone course
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Client
Moscow Education Foundation
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Campaign Visual Design by Ciara Parkhurst
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2024
Designed a strategic communications report to support a public relations campaign for the Moscow Education Foundation, aimed at increasing community awareness and engagement.
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I was given full creative autonomy to develop a compelling visual identity for the publication. To ensure cohesion and readability, I implemented a structured design system using repetitive shapes, color palettes, and consistent layout principles.
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The color red, drawn from the organization’s existing logo, was used strategically to highlight key information throughout the report. Graphic elements, such as lines and circular forms, created visual continuity across sections. The final design struck a balance between consistency and variation, resulting in a cohesive and engaging publication.