Eco & I
Design Goal
Develop a visual identity for a company with a cause. The company will contain a brand identity, products, packaging, and marketing materials.​​​​
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Team
Katie Bliesner, Bruno Signorelli, Ciara Parkhurst
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Spring 2022
Streetwear with Purpose
Eco & I is a streetwear clothing brand that practices and promotes sustainable and ethical fashion through eco-friendly materials, fair labor practices, and mindful production processes.
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Located
Pacific Northwest
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Sustainable Materials
Organic cotton, upcycled/repurposed fabrics
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Product Range
Tops, bottoms, sweatshirts, hats, accessories
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Target Audience
18-30 years old
Color with Purpose
Eco & I embrace a palette of neutral, muted tones reflecting the natural world and supporting its sustainability commitment. By using softer, earth-inspired colors, the brand echoes the quiet beauty of the environment, promoting a deeper connection to nature. These thoughtful color choices align with Eco & I's ethical values and offer timeless and versatile pieces.
Logo Lockup
Eco & I incorporates a minimalist leaf silhouette into its logo, symbolizing its deep commitment to sustainability.
The clean, straightforward design represents growth, nature, and environmental consciousness, reinforcing the brand's dedication
to ethical fashion.
By using a pared-down leaf form, Eco & I emphasizes the beauty
of nature in its purest, most uncomplicated state, aligning with
its mission is to create timeless, eco-friendly pieces that support
a greener, more responsible future.
Typography
Eco & I uses the Josefin typeface in its branding to complement the simplicity of its leaf logo. The clean, elegant lines of the typeface echo the minimalist design of the leaf, reinforcing the brand’s commitment to sustainability and clarity.
Visual Trends
The Venn diagram above contrasts the values of traditional streetwear with those of Eco & I, highlighting the key differences and areas of alignment, particularly in stylistic choices.
Sustainable Packaging
Eco & I’s packaging reflects its commitment to sustainability, using upcycled and eco-friendly materials. The minimalist design aligns with the brand’s values, reducing waste and supporting the circular economy. Each package is thoughtfully crafted to minimize environmental impact, reinforcing the brand's dedication to responsible consumption.
Reflecting Sustainability
The simple, unembellished design mirrors the brand’s core values
of sustainability and environmental consciousness, ensuring
that every detail—from the product to its packaging—echoes
a commitment to the planet.
